North Karelia's unique food products and increasing the international potential of businesses BioSYS Japan -project
North Karelia's unique food products and increasing the international potential of businesses BioSYS Japan -project
The goal of the project is to support the development of North Karelia's food and food tourism exports to East Asia by promoting the expertise of food and food tourism companies in the region and the development of new products for the Japanese and South Korean markets.
The project is part of the Biosys Japan group project that aims to Strengthen the International Growth of Forest bioeconomy and Food sectors between Finland and Japan. BioSYS Japan group project is coordinated by Natural Resources Institute Finland LUKE and sub projects are administrated by the University of Eastern Finland, The Regional Council of North Karelia and ProAgria / RWAC Eastern Finland.
The goal of the project managed by ProAgria Eastern Finland is to support the development of North Karelia's food and food tourism exports to East Asia. The goal is also to open channels for retail trade, create structures for promoting export, to seek partnerships, to increase understanding, knowledge and skills of companies interested in the market, and to increase the awareness of industries and products and services in the target markets.
The target group is North Karelian food and food tourism companies interested in East Asian food trade and export opportunities. The project will benefit the food and food tourism industry more broadly by increasing the awareness of the area and related actions also in East Asian markets.
The project lowers the barriers for international growth and increases the knowledge and skills of food and food tourism companies. The project enables small companies to pursue international growth, increases visibility and strengthens companies' market access, and increases the supply of products and services in the East Asian markets. The project evolves new cooperation projects, opportunities for joint development and piloting.
The project will carry the following action packages:
TOP 1 Development of export and internationalization skills of food and food tourism companies
TOP 2 Promoting the local trade of North Karelian food from East Finland and food tourism companies in East Asia
TOP 3 Increasing the awareness of North Karelian food from East Finland and food tourism products in East Asia
The project implementation period is 11/2023 - 31.11.2025
Project budget: €172,702
Financed by: Regional Council of North Karelia
We will post about the project's current events, trainings and other issues on the website and on the project's LinkedIn page (link below).
Looking for cooperation opportunities
Are you interested in importing unique, pure and natural ingredients, food and beverages from Finland? Please do not hesitate to contact: jaana.puhakka(at)maajakotitalousnaiset.fi.
Follow us and learn event and news updates here: https://www.linkedin.com/compa...
North Karelian food attracts top Japanese chef
Zaiyu Hasegawa, owner / chef of DEN restaurant, which was chosen as the best in Asia in 2022, will visit North Karelia at the end of August.
Zaiyu Hasegawa's Tokyo restaurant Den just turned 16. The restaurant has two regular and one sustainable green Michelin star and was named the best restaurant in all of Asia in 2022. Hasegawa also has a restaurant in Bangkok and the newest one is opening in New York, possibly also in London. He travels the world meeting young chefs and chefs, networking and learning about the local food culture. On his travels, he discovers new ingredients and cooking methods, and gathers influences to blend the best of them into his signature dishes. Hasegawa is a passionate fisherman and Finnish company Rapala fishing equipment fan, and the highlights of his trips are specifically related to fishing.
Interest in North Karelian food culture and local food in Japan
Hasegawa's visit is part of the BioSYS Japan project promoting premium food exports and food tourism to Japan and South Korea. Mr. Markus Hirvonen, mayor of the North Karelia personally invited Mr. Hasegawa on March 2023 to visit North Karelia and the Saimaa region celebrating the jubileum year 2024 of European Region of Gastronomy.
The purpose of the visit is to promote North Karelian and Finnish food culture and food tourism in Asia, to highlight local ingredients, natural resources and cooking methods, and to exchange information and know-how related to Japanese and Finnish food culture. The aim is also to increase the attractiveness of the restaurant and tourism industries, while encouraging young students and those already working in the industry to be proud of their roots and at the same time brave enough to learn new things. The project also includes visits of North Karelian companies and representatives of the BioSYS Japan project to Japan and South Korea in 2024 and 2025.
For more information: Hasegawa mediatiedote english julkaisuvapaa
ノースカレリアの特産食品および国際化ビジネスの促進
Objectives:
The project, managed by ProAgria Eastern Finland, aims to improve the food and food tourism expertise of North Karelia region entrepreneurs and support the export of North Karelia's food and food tourism to East Asia. The project also aims to remove barriers to international development and improve the knowledge and skills of food and food tourism entrepreneurs.
Please see here project presentation in Japanese.
How to succeed in Japan with a good brandstory - webinar materials
Please find here the webinar recording and presentation for How to succeed with a good brandstory for Japan -webinar held 28th May 2024.
How to succeed in Japan with a good brandstory -webinar presentation material by Ms Keiko Sawamura
Hello Japan! brochure in english
This brochure introduces North Karelian food and beverage industry and companies.
こんにちは日本 パンフレット
このパンフレットは、北カレリアの食品および飲料産業と企業を紹介しています
