Feeling Good – The Good Life of a Cow
The Feeling Good project aims to bridge the knowledge gap between producers and consumers while providing both parties with practical, tested, and well-documented information to support informed decision-making.
To achieve this goal, the project highlights and tests new innovations and ideas − both from Finland and abroad − alongside existing practices.
Project Actions
Together with 15 pilot farms and an expert network, the project will:
• Examine dairy farm processes from the consumer’s perspective
• Identify opportunities rather than restrictions from a consumer viewpoint
• Develop effective communication channels that enable genuine interaction and reduce the communication gap
• Compile comparative data on production efficiency and outcomes while developing practical operational models
• Learn and improve new working methods in small groups
• Share best practices via social media, events, and direct interactions between producers and consumers
• Ensure that the tested operational models can be adopted beyond the project group
